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Webinar | Marketing and AI: Game Changing or Too Much Hype?

523 views · Published 29 November 2018 · 1:02:33 · Indexed 22 October 2026

Channel: Saïd Business School, University of Oxford · 2018 · Education

https://sbs.link/mMEoXx | Artificial intelligence (and the data fuelling it) is a current hot topic in all business disciplines. This is certainly true for marketing, where AI-based technologies and techniques can be found almost everywhere, from digital advertising platforms to social media to customer analytics and even in consumers’ hands in their devices. But what does all this mean for marketing? Will AI revolutionise marketing and customer experiences? Or is it over-hyped and something to be more cautious about? 

Listen to Professor Andrew Stephen, Associate Dean of Research and L’Oréal Professor of Marketing at the Saïd Business School, University of Oxford, and an expert on marketing and technology, sharing his perspectives on the potential for AI in marketing in this webinar.
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Webinar | Marketing and AI: Game Changing or Too Much Hype?

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