Advertising Techniques : Why Do Companies Use Logos?

4,667 views · Published 27 May 2009 · 1:36 · Indexed 22 September 2026

Channel: ehow · 2009 · Howto & Style

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Companies use logos as a basic form of identity and branding, so that the company can be identified instantly when the logo is printed on letters, napkins, pens and merchandise. Understand the importance of logos with help from a management teacher in this free video on advertising.

Expert: Mark Clifton 
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky

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