Is there an end to innovation? OSU provides insight

63 views · Published 11 August 2009 · 1:30 · Indexed 20 September 2026

Channel: Fisher College of Business · 2009 · Education

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Professor Michael Bills from Fisher College of Business answers the question and touches on innovation versus companies' attempts to diversify their product lines and test ideas with customers. Niche brands and segmenting of the consumer markets will continue to happen, while focusing on individuality.

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