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Strategic Management | IIMBx on edX

4,005 views · Published 11 May 2017 · 2:10 · Indexed 23 October 2026

Channel: edX · 2017 · Education

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Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage. 

Take this course here: https://www.edx.org/learn/business-administration/indian-institute-of-management-bangalore-strategic-management?utm_source=organic_social&utm_medium=youtube&utm_campaign=aboutvideo

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie  business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO). 

This course aims to equip you with a good understanding of:

What managing a firm strategically implies?
How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?

What you'll learn:
Industry and competitive analysis
Resource and competency analysis
Analysing strategy across corporate and business levels

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