Look Who it Was Random video

Bottling the Brilliance of Storytelling in Video for the New Content Economy

273 views · Published 9 July 2018 · 4:22 · Indexed 1 November 2026

Channel: NewTek · 2018 · Science & Technology

Watch on YouTube

“Bottling the brilliance of stories has always been a challenge,” says Daniel O’Connell, Managing Director of Brand Definition, an award-winning brand communications agency specializing in the technology market. “It’s as though we need a reverse fire hose to scoop up the wonderment and the wisdom to share with others.”

What’s wonderful is that, like atoms, stories are everywhere around us. They’re attached to places, products, moments, businesses, people and groups and they’re different, with varying significance and impact depending on the perspective and the audience.

According to O’Connell, capturing, crafting and communicating brand stories has always been a numbers game. The volume of opportunities presented by clients is so high that a prioritization strategy is always required. The atom analogy is not lost on him.

“Stories are everywhere, and we joke that they rise to the static where there’s an outer atmosphere of our planet comprised entirely of stories in different languages from all populations and generations collected over the millennia,” O’Connell said. “What we’re trying to do, albeit on a micro-level, is find economic but still creative, high-value ways to capture the volume of our clients’ stories and share them with their respective audiences using professional-looking video. NewTek has been massive for us in this regard.”

 
Download Free NDI® Tools:
https://www.newtek.com/ndi/tools/
 
Subscribe to our YouTube channel:
https://www.youtube.com/user/NewTekInc?sub_confirmation=1
 
Follow NewTek on:
Facebook: https://www.facebook.com/newtekinc/
Twitter: https://twitter.com/NewTekInc
 
Find out more about NDI® Technology: https://www.newtek.com/ndi/
NDI® news and information: http://ndicentral.com/
 
Follow NDI® on:
Facebook: https://www.facebook.com/NDICentral/
Twitter: https://twitter.com/NDICentral

More from this channel