Small ski resort puts itself back on market with innovative strategy
1,346 views · Published 14 January 2013 · 6:50 · Indexed 29 October 2026
Channel: SWI swissinfo.ch - English · 2013 · Travel & Events
Grächen is a small ski resort in canton Valais. Like other Swiss ski areas, it was struggling to compete with destinations abroad. But thanks to an innovative strategy the village has managed to make itself competitive again. (Michele Andina, swissinfo.ch)
