ASDA '#GiantHen' | Framestore
2,615 views · Published 28 December 2016 · 1:00 · Indexed 22 September 2026
Channel: Framestore · 2016 · Film & Animation
Hand-crafted, carefully tempered, and perfectly formed: Framestore present one incredible chocolate hen, as part of ASDA’s 2016 Easter eggstravaganza. A team of artists worked closely with Director Gary Freedman and the creative team at VCCP to create the enormous chocolate chick, starring in three spots across UK television and cinema screens in the build-up to Easter weekend. Framestore was responsible for the planning, crafting and execution of the supersized hen, with careful consideration for the real-life mechanics and behaviours involved.
