Look Who it Was Random video

New Amazon Brand Registry to Protect Private Lable & 3rd Party Sellers Rolling Out Early Next Month

1,495 views · Published 22 March 2017 · 4:48 · Indexed 26 October 2026

Channel: Rules For Rebels · 2017 · Howto & Style

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Amazon's Vice President Peter Fairicy announced that Amazon has a new brand registry program which may be rolling out as early as next month. Supposedly this new brand registry is meant to protect private label sellers and third party sellers. 

Now Amazon already has a brand registry, I'll link to the Amazon policy page regarding the brand registry program below. How this new program will differ from the current one isn't yet all that clear, however it was all over the internet today so it looks like it should be something big.

AMAZONS CURRENT BRAND REGISTRY PROGRAM
https://sellercentral.amazon.com/gp/help/200955930

Some other articles on this announcement...

http://www.reuters.com/article/us-amazon-com-counterfeit-idUSKBN16S2EU

http://fortune.com/2017/03/21/amazon-counterfeit/


It seems Amazon has gone out of their way to say that this will protect ALL sellers and not just the big brands. Back during brand gating which was instituted within recent months many smaller private label sellers were complaining that Amazon only cares about and protects the big brands.

I'll do another video giving more details as soon as they become clear. If you guys know anything more about this policy feel free to drop a comment in the comments section below.

Thanks for watching and I'll catch you guys on Thursday

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