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SEO vs PPC - Pros and Cons

227 views · Published 17 July 2012 · 3:45 · Indexed 6 November 2026

Channel: Drost Video · 2012 · Education

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SEO vs PPC  - Pros and Cons
http://www.drostdesigns.com/seo-vs-ppc/

Whether you've just completed the design/redesign of your website or already have an established site you need to drive traffic to it to make it successful. A website with no traffic is like erecting a billboard in the middle of the desert where no one will see it.

The 2 major methods of getting visitors to view your web pages is Search Engine Optimization (SEO) and Pay-Per-Click advertising. 

Pros of SEO

1. Generate free traffic

If you can't afford to spend money on traffic but have plenty of time available then SEO is a good option. Keep in mind if you don't know anything about it there is a long learning curve.  

2. Gain high rankings for multiple pages

If you attain high rankings for hundreds of internal pages your overall traffic will increase because visitors have many entry points.

Cons of SEO 

1. Takes time to achieve high rankings

It may take months or even years to attain first page rankings for your keywords depending on the competitiveness of your niche.

2. Almost impossible to gain top rankings in highly competitive niches

For instance if the top 10 websites have 10 year old domains and 1000s of backlinks and you have just registered a new domain it may take years to match your competitor's rankings plus their is no guarantee it can happen.

Pros of PPC

1. Generate immediate traffic

Once you've set up your Google AdWords campaign you can begin sending traffic to your website on the same day or within a few hours.

2. Receive targeted traffic

With PPC you have the ability to target a specific geographical area (ie country, town, city) and time you run your ads (ie 2 p.m. to 4 p.m.)

Cons of PPC

1. Can be expensive

If you don't know what you're doing or are in a highly competitive niche you can easily waste a ton of money. To prevent this from happening consider hiring a PPC consultant. 

2. Hard to attain top ad positions if you have a low quality score.

AdWords campaigns that have been poorly managed often have a low quality score. This means you'll pay much more for each click and it's more difficult to attain the top ad positions which generate the most clicks. 

My recommendation

If you need to generate immediate traffic, test market your product or service create a PPC campaign targeting specific keywords. After you know what keywords are generating the most sales start an SEO campaign so you can eventually phase out PPC and save money.

And now I'd like to invite you to read more about SEO vs PPC by clicking the link below.
http://www.drostdesigns.com/seo-vs-ppc/

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