Andrew Zolli: Branding and Web 2.0
691 views · Published 15 October 2008 · 2:29 · Indexed 20 September 2026
Channel: Carnegie Council for Ethics in International Affairs · 2008 · News & Politics
With just one click, we find out all about a company's supply chain, says Zolli, so it's not enough anymore for a company to have a good message. With the new transparency, it's not about what they say, but about what they actually do.
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