Marketing Case Insight 11.1: Budweiser Budvar
1,543 views · Published 26 March 2014 · 10:54 · Indexed 17 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
How should a heritage brand in the Czech Republic design a campaign to reposition itself against competing foreign brands? Lubos Jahoda, account director at Budweiser Budvar's advertising agency Kaspan, speaks about the company's campaign to differentiate its product and enable Czech citizens to make an emotional connection with the brand. Budweiser Budvar has been brewing beer in the Czech Republic for 750 years. This video case study corresponds to Chapter 11 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
More from this channel
-
3:57
The Real Story of Operation Mincemeat | Denis Smyth
-
4:29
Meet Sheelagh Heugh, A Biomedical Scientist | Sheelagh Heugh
-
3:30
How Did People in the Early Modern Period Define Fulfillment? | Keith Thomas
-
6:13
In conversation with Peter Atkins | Oxford Academic
-
2:28
How are Scientific Words in the Oxford English Dictionary Revised? | Jeremy Marshall
-
2:22
Adding American Slang to the Oxford English Dictionary | Jesse Sheidlower
-
2:32
The Importance of Studying Cruelty | Kathleen Taylor
-
4:15
Andrew Robinson - Sudden Genius