Brooke Betts Farrell: Waste as Treasure

265 views · Published 30 November 2010 · 6:08 · Indexed 27 September 2026

Channel: PopTech · 2010 · Science & Technology

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The amount of resources -- money, energy, land, water -- that go into dealing with the stuff we throw away is staggering. Brooke Betts Farrell's idea is simple: she wants her company, RecycleMatch, to be the eBay of trash. Matching those who have waste with those who need it, RecycleMatch lowers costs, reduces waste and accelerates green innovation.

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