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How Facebook's Branded Content Tool Hurts Creators with Incorrect "PAID" Tag

282 views · Published 29 November 2017 · 32:12 · Indexed 8 November 2026

Channel: THE ROCK FATHER · 2017 · News & Politics

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Originally Broadcast on Facebook Live: It's no secret that Facebook squeezes content creators and small businesses into paying dearly to reach the audiences that they've already invested in building on their platform. But did you know that Facebook's "Branded Content Tool" forces page owners to mark posts as "PAID" when they are not?

"Paid" should involve real money - not review materials or donations. That doesn't mean that relationships shouldn't be disclosed - quite the contrary, as FTC guidelines should certainly be followed, but Facebook needs to offer publishers more options to accurately disclose relationships on their platform.

This Facebook Live video features THE ROCK FATHER discussing the takedown of a photo from the annual #RockFatherSanta Holiday Toy Donation for "violating Facebook's Branded Content Policies," even though Facebook even acknowledges that the post is FTC compliant in including self-disclosure. The big problem is that Facebook will mark it as "Paid," even though THE ROCK FATHER was not paid for this promotion.

Watch the video for full explanation...

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