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Tom Kelleher on interpersonal communication in the Digital Age

1,493 views · Published 5 November 2015 · 1:01 · Indexed 25 October 2026

Channel: Oxford Academic (Oxford University Press) · 2015 · Education

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Tom Kelleher, author of Public Relations in the Digital Age, discusses the changing nature of communication in the Digital Age and the role of social media. http://www.oxfordpresents.com/ms/kelleher/

Engagement. Conversation. Influence. Transparency. Trust. These concepts pepper today’s workshops, seminars, articles, and online discussions of what social media mean for public relations, but they have been at the heart of good public relations since long before Facebook and Twitter. What makes Public Relations in the Digital Age different is how it organizes the body of knowledge in public relations in terms consistent with today’s more participatory communication environment. As a text for introductory public relations courses, it matches the classics in covering fundamental student learning outcomes, but rather than tinkering with previous textbook outlines a bit and maybe adding a chapter or two on new media, this text “gets it” from the get-go. It is attuned to both technical and cultural shifts brought about by the rise of social media.

Tom Kelleher is Chair of the Department of Advertising at the University of Florida College of Journalism and Communications. He served on the faculty at the University of Hawaii for 13 years, where he anchored the Public Relations track and led the design of the Communication in Communities capstone. The AEJMC mass communication and society division named him a top-three AEJMC Promising Professor in 2001. He won the University of Hawaii College of Social Sciences Excellence in Teaching award in 2009, and a PRSA Hawaii Koa Anvil Award of Excellence in 2009 for his work with UH PRSSA students. Kelleher has designed and taught 22 different courses at three flagship state universities (Florida, North Carolina, and Hawaii), and has advised dozens of theses and dissertations. He earned his B.A. from Flagler College and his M.A. and Ph.D. from the University of Florida.

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