Look Who it Was Random video

Skip Cohen // Shutter Magazine

106 views · Published 5 September 2014 · 2:13 · Indexed 4 November 2026

Channel: Behind the Shutter · 2014 · People & Blogs

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Building Relationships (Read the Full Article on behindtheshutter.com)

No matter what you’re shooting, if you’re building a business, it’s going to be built on relationships. Consider everything you think you know about marketing and branding, and start thinking about building relationships—with your community, clients, vendors and other photographers. The success of your business, right down to the quality of your images, is built on the strength of these relationships.

“Your customer doesn’t care how much you know 
until they know how much you care.”
–Damon Richards

Let’s look at an example of an engagement shoot. There are a couple of different philosophies. A number of photographers added them to their wedding packages because they represented additional revenue along with more images. Others like engagement sessions because they build on a foundation of images that can be used for “save-the-date” pieces, guest books and publicity.

That’s certainly true. But the biggest reason for an engagement shoot is to get to know the couple. It’s the start of building trust and the relationship. 

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