North Korea Profits From World Cup With Jersey Deal: Video

594 views · Published 23 March 2012 · 1:55 · Indexed 20 September 2026

Channel: Bloomberg Originals · 2012 · Entertainment

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June 3 (Bloomberg) -- North Korea is returning to the World up after 44 years, and ahead of the June 11 start of the tournament, the soccer team of Kim Jong Il's regime has snared a 4 million-euro ($4.9 million) jersey contract over four years, according to Pompeii, Italy-based sports apparel maker Legea. Bloomberg's Michele Steele reports. (Source: Bloomberg)

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