Innovation and Fast-followers - explained by Fisher College of Business
2,393 views · Published 18 August 2009 · 2:23 · Indexed 5 October 2026
Channel: Fisher College of Business · 2009 · Education
Michael Bills, professor at Fisher College of Business at The Ohio State University, discusses how the "first-mover" advantage, fast-followers, and innovation are related. Timing is everything, so shelving ideas is a common practice to capitalize on consumer trends and markets. In today's economy, gaining brand loyalty is tough but needs to happen. Fast-followers have a much harder time now than ever before. http://fisher.osu.edu/execed/
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