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The Hype Curve: iPad Finds Niche as Couch Companion

1,768 views · Published 11 August 2010 · 5:10 · Indexed 8 November 2026

Channel: FORA.tv · 2010 · Science & Technology

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Complete video at: http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse

Jesse Schell, CEO and Creative Director of Schell Games, applies Gartner's hype cycle to consumer reaction to the iPad -- from inflated expectations, to disillusionment, all the way to the device finding its niche as a couch companion.

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Games perpetually revolutionize computer use toward denser interaction with the human mind. To do that, they perpetually revolutionize themselves. Understanding the next frontiers of the genre is one way to understand where society is going.

In this talk Jesse Schell explores the social, cognitive, and technological trends in computer game design and use. This program was recorded in collaboration with the Long Now Foundation, on July 27, 2010.

Jesse Schell is the CEO of Schell Games, the author of the authoritative text, The Art of Game Design: A book of lenses, and a Professor of Entertainment Technology at Carnegie Mellon, specializing in Game Design. At Walt Disney, he was Creative Director of the Imagineering VR Studio.

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