Jockey Behind the Scenes at New Zealand Fashion Week with the All Blacks & All Blacks Sevens
674 views · Published 27 January 2017 · 2:35 · Indexed 20 September 2026
Channel: Campaigns of the world · 2017 · People & Blogs
Not all men have the time or ability to spend hours working out and getting a ripped physique, and Jockey certainly plays on this for their new ‘Real Man’ campaign. In a classic collaboration with the world champion New Zealand All Blacks team and All Black Sevens, the underpants company’s new creative print campaign aims at veering away from focusing only on the stereotypical ripped, athletic physique. The “average Joe” comes in all builds and this is why Jockey’s new campaign adds a real man to the equation with the introduction of Kiwi actor Will Hall.
