How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

3,044 views · Published 30 July 2018 · 7:45 · Indexed 25 September 2026

Channel: Moz · 2018 · People & Blogs

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It's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't.

Blog Post: https://moz.com/blog/how-google-adwords-ppc-affects-organic-results

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