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Side Hustling Ep. 38: How a Niche Instagram Profile Brings in $1,000 to $1,500 Per Month

1,264 views · Published 1 August 2017 · 9:37 · Indexed 24 October 2026

Channel: Rules For Rebels · 2017 · Howto & Style

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Hey guys, Rules for Rebels back with episode 38 of Side Hustle Tuesdays. 

Today's story is about a guy named Brian from Grand Rapids Michigan who on a whim setup an Instagram profile just for fun, but it wound up growing into a profitable business which brings in $1,000 to $1,500 per month.

It all started when Brian didn't want to post weed memes to his personal Instagram profile because he was friends with his younger sister and a few coworkers. He wound up setting up a burner or a throwaway account to post his weed pics.

Within his first few weeks of doing so he noticed the profile was growing quickly and about 6 months in he had over a half a million followers. He decided to look into monetizing it and started selling shoutouts and sponsored posts as well as throwing some affiliate links in his profile bio. 

He's making about $250 to $500 off sponsored posts and shoutouts and another $500 off affiliate sales. He said he doesn't really have much of a presence online outside of Instagram and he just does two posts per day.

I asked him if he's ever thought about scaling this or creating a t-shirt brand or something and he said he's already on a career path to become a physical therapist, he's not really looking to become an entrepreneur it's just something fun he does and he enjoys the money it brings in as is.

I thought that was kind of neat. Not every side hustle has to turn into a giant business, not every side hustle has to lead to you leaving your job. Some side hustles are just that, side hustles. 

The beautiful thing about a side hustle is it can be something  you enjoy doing, something you do outside of your 9 to 5 job and something  that you don't have to rely on but something that can still bring in a bit of side money.

Watch the episode for the full story. I hope you enjoy it, hope you're inspired, and would love to see some of you guys do something similar.

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