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YouTube Ranking Factors - Top 4

1,401 views · Published 17 May 2014 · 2:26 · Indexed 6 November 2026

Channel: Drost Video · 2014 · People & Blogs

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YouTube Ranking Factors - Top 4
http://www.drostdesigns.com/get-youtube-traffic

Did you know that if your video is ranked on the first page of Google it will get 93% more traffic than if it's the second page or subsequent pages?

More traffic means more leads and more sales if your marketing funnel has been set up correctly.

So what are the Top 4 Ranking factors of YouTube?

1. Video Engagement

If your video does not capture the attention of your viewers there's no use optimizing it. Tell viewers what they're going to get in the first 10 seconds. Include images, music, annotations and calls to action to keep viewers engaged thoughout your video. 

Check YouTube analytics to see if people are watching your videos all the way through. If not, add more value or change the style of your videos.

2. Video Optimization

If your video is not correctly optimized it won't get high rankings on Google and YouTube.  This means less likes, views, subscribers and sales. Include your main keyword in the title, description and tags. 

Upload a transcript of your video content so Google can index your keywords and find your video.

3. Video Promotion

The more eyeballs that watch your video the more traffic, leads and sales you'll receive. After uploading your video make sure you share it on all your social media properties such as Facebook, Twitter, LinkedIn, Google+. 

Grab the embed code so the video can play on your blog. Share it on social bookmarking sites to build backlinks to your video.
Invite people to subscribe to your channel while they are watching your videos.

4. Custom thumbnail image

If you want your video to stand out amongst all the other listings on Google you need to create a thumbnail image that captures the attention of people scanning Google's result pages.
 
Create an image that includes the face of a person as well as large text that can be read at thumbnail size.

If you follow these 4 major factors for ranking videos in YouTube you'll be a step ahead of your competition plus you'll get more traffic, leads and sales.

And now I'd like to invite you to subscribe to my Free e-course 
"21 Ways To Get YouTube Traffic"
http://www.drostdesigns.com/get-youtube-traffic

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Top 4 YouTube Ranking Factors
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