Archive: The Coming Revolution in Medicine: From Reactive to Proactive Medicine

550 views · Published 13 November 2013 · 57:40 · Indexed 30 October 2026

Channel: UW Video · 2013 · Education

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Dr. Lee Hood discusses the transition from our current reactive (waiting for illness before visiting a doctor) to proactive, or P4, medicine. P4 medicine is predictive, personalized, preventive and participatory. In 10 years Dr. Hood predicts P4 medicine will dramatically turn the ever escalating costs of medicine around-and indeed rapidly drop the cost of healthcare over the next decade or two to the point it can be exported to the developing world.

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