Nike's NYC Flagship Store Bets on App-Based Shopping
2,406 views · Published 21 November 2018 · 3:01 · Indexed 20 September 2026
Channel: FOX 5 New York · 2018 · Howto & Style
Is having a store on 5th Avenue still worth it when rents are sky high and so many people shop online? Nike is answering that question with a resounding "Yes," betting that if you bring digital innovation to brick and mortar and offer customers unique experiences, they will get off the couch, come out, and spend. Nike NYC House of Innovation 000, the brand's new flagship at 52nd Street and 5th Avenue, lets you explore 68,000 square feet of cutting-edge retail space without talking to a human. Take a picture of a QR code and the entire look is loaded onto your phone. Use Nike's mobile app to try on products, buy products and walk out of the store, without talking to anyone. READ MORE: http://www.fox5ny.com/news/nike-flagship-store-app-shopping
