The CMO Survey on the Economy – February 2016
327 views · Published 18 February 2016 · 1:12 · Indexed 20 September 2026
Channel: Duke University - The Fuqua School of Business · 2016 · Education
Chief marketing officers at top firms are pessimistic about the economy, according to a survey conducted by Duke University Fuqua School of Business professor Christine Moorman. Marketing leaders report that all expected customer outcomes besides customer retention are expected to soften in the next year.
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