MobileBeat 2014: Fireside Chat: Reaching shoppers through their favorite companion - The smartphone
174 views · Published 23 December 2014 · 21:27 · Indexed 20 September 2026
Channel: VentureBeat · 2014 · Film & Animation
Speakers: Kelly Solomon (L'Oreal), Alexis Rask (Shopkick) Moderator: Matt Miller (Walden Venture Capital) Consumer traffic through mobile is accelerating at a rapid pace, rising 81 percent in the last year alone. As a result, mobile is becoming the number one medium for companies to reach their target markets -- any time, any place. But as a fairly new medium, it is difficult to determine what solutions can make a real impact. In this case study presentation, Shopkick’s chief revenue officer Alexis Rask and L’Oreal’s VP of e-commerce and multi-channel business Kelly Solomon will dive into a detailed case study showcasing how L’Oreal improved awareness and sales of key products though Shopkick – and how brands can take advantage of mobile devices. Want to learn more about VentureBeat events? Visit events.venturebeat.com
