Eye To Eye With Katie Couric: 'Buzz' Marketing (CBS News)
973 views · Published 3 October 2007 · 5:01 · Indexed 20 September 2026
Channel: CBS News · 2007 · News & Politics
"Only on the Web": Dave Balter, CEO of Buzz Agent, tells Anthony Mason what companies, consumers and his unpaid "agents" get out of advertising by word of mouth. (CBSNews.com)
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