STORYBOARD- Ritu Mittal, Country Marketing Manager, Vicks India

1,598 views · Published 20 October 2018 · 10:41 · Indexed 26 September 2026

Channel: CNBC-TV18 · 2018 · People & Blogs

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Vicks had  launched a heartwarming campaign ‘Touch of Care’ last year. Based on a true life story of transgender activist Gauri Savant and her daughter, the film went viral for all the right reasons. It reasserted the importance of care while challenging and seeking to redefine what family is in contemporary society. This year, Vicks is back with yet another tear jerker. Storyboard’s Ankita Saxena

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