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Apple's Ex-CEO Just Made A Smartphone To Take On The iPhone 6s | Big Shiny Things

3,360 views · Published 9 September 2015 · 1:41 · Indexed 20 September 2026

Channel: AskMen · 2015 · Entertainment

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John Sculley might not be a household name, but he played an important role in Apple's company history - acting as CEO between 1983-1993. He came in following his previous position as president of Pepsi-Cola — largely because of his marketing expertise. During his time as CEO, Apple sales grew from $800 million to $8 billion. But not without plenty of turbulence. Jobs attempted to stage a coup to oust Sculley in 1985, and when board members sided with Sculley, Jobs and Wozniak left Apple altogether. 
We'll spare you the rest of Apple's company history, because we all know how that story played out for Jobs in the end.

But apparently Sculley isn't done yet, and his new phone, the OBI SF1, is hoping to snatch up part of the already crowded smartphone market. Although judging by the specs, and the (incredibly low) price of the SF1, it looks like he won't be gunning for the iPhone crowd so much as the budget conscious crowd. 

OBI SF1 Specs

5" 1080p IPS Display
16-32GB Storage (microSD expandable)
2-3GB RAM
Qualcomm Snapdragon 615 processor
13MP Camera, f/2.0 Aperature
5MP selfie camera
3,000 mAh battery
Dual SIM (micro & nano)
$199-$249 unlocked

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