Under Armour Invests in Apps: Here's Why

1,684 views · Published 7 October 2015 · 5:11 · Indexed 26 September 2026

Channel: Bloomberg Originals · 2015 · News & Politics

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Oct. 7  -- Under Armour CEO Kevin Plank Author discusses the company's investment in fitness apps. Bloomberg View Columnist Michael Lewis also speaks on "Bloomberg ‹GO›." Lewis's opinions are his own.

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