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H&M has Black boy wear Monkey shirt

745 views · Published 8 January 2018 · 10:36 · Indexed 22 September 2026

Channel: BBN Network · 2018 · Entertainment

High street giant H&M has come under fire over a controversial advert for a children's top which shoppers have labelled 'racist'.

The Swedish fashion chain is selling a green hooded top on its UK and US websites emblazoned with the phrase 'Coolest Monkey in the Jungle'.

The image, which has since been taken down from website in the wake of the uproar, shows a young boy modelling the £7.99 hooded top.

Customers took to Twitter to question whether H&M were being 'casually racist', pointing out that 'monkey' has long been used as a racial slur.

Even those who doubted the brand was being racist admitted there should have been more awareness of how the image could be perceived.

The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be 'ashamed'.

Read more: http://www.dailymail.co.uk/news/article-5245887/Critics-call-boycott-H-M-racist-advert.html#ixzz53bmdVPE5
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H&M has Black boy wear Monkey shirt

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