Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

1,711 views · Published 11 June 2013 · 54:15 · Indexed 20 September 2026

Channel: nptelhrd · 2013 · Education

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Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in

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