Should you use long or short email marketing subject lines?
101 views · Published 14 November 2012 · 3:43 · Indexed 19 October 2026
Channel: Rocky Tapscott · 2012 · Howto & Style
Remember, it's pointless sending an email marketing message if the subject line isn't strong enough to get people to open it. Here's how to do it right... Subject line length is something you'll need to test in your market, but short, succinct email subject lines are usually better. It's important to follow the recommendations I've given you in the other videos in this series. Remember, it's pointless sending an email if the subject line isn't strong enough to get people to open the message. A good benchmark is to keep subject lines less than 50 characters unless you have a really good reason to make them longer. If many of your readers will be using mobile devices to access their email, subject lines of less than 20 characters are best. And if you include enough information to let people know what your message is about towards the beginning of your email, you'll cater to both your web and mobile readers. Get in touch here https://localwebsolutions.com and let me know if you'd like more info
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