Marketing Plans : Purpose of a Marketing Plan

3,810 views · Published 1 November 2008 · 2:18 · Indexed 27 September 2026

Channel: ehow · 2008 · Howto & Style

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The purpose of a marketing plan is to develop a road map that helps the business grow, and the plan needs to include a marketing budget, a marketing strategy and advertising vehicles. Discover the purpose of marketing plans with tips from a marketing professional in this free video about creating a marketing plan.

Expert: Peggy Morgan Collins
Contact: www.powercurvecommunications.com
Bio: Peggy Collins is a marketing executive with more than two decades in the media.
Filmmaker: Christopher Rokosz

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