Want to Work With a Celebrity? Try This Brilliant Strategy Pioneered by 50 Cent

2,192 views · Published 24 October 2017 · 1:57 · Indexed 23 October 2026

Channel: Inc. · 2017 · People & Blogs

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Marketer Rohan Oza recalls how his Vitamin Water partnership with 50 Cent pioneered the brand equity model that every celebrity wants today.

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