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Developing a LinkedIn Content Strategy and LinkedIn Marketing Strategy

824 views · Published 25 November 2018 · 16:18 · Indexed 26 October 2026

Channel: Canadian Real Estate Channel · 2018 · Education

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Matt McKeever discusses the value of LinkedIn Content and Marketing Strategies to set your business up for success in this weeks team meeting homework segment. 


LinkedIn Specific Facts/Features: 
• After US, India, Brazil, Great Britain and Canada have the highest number of Linkedin users.
• Of 500 million users, just 3 million users share content weekly
• Only 1 million users have published an article on LinkedIn.
• Articles with titles between 40-49 characters perform the best on LinkedIn.
• Articles without video perform better than those with video.
• Microsoft paid $26.2 billion to buy LinkedIn.
• Linkedin’s Q1 2018 revenue was $976 million.
• 41% of millionaires use LinkedIn.
• An average user spends 17 minutes monthly on Linkedin.
• There are 5.5 million accountants on LinkedIn.
• There are 3 million MBA graduates on LinkedIn.

https://www.omnicoreagency.com/linkedin-statistics/
Sixty-one Percent of LinkedIn Users are between 30-64 Years Old
Seventy-five Percent of LinkedIn Users Earn More than $50,000 a Year
https://www.spredfast.com/social-marketing-blog/5-linkedin-stats-every-enterprise-marketer-should-know

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You’re going to use Amazon anyways – why not use one of my referral links? (It helps support me and what I do here) 

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12 Rules to Life: https://amzn.to/2NTbyDm

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Matt McKeever

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Financial Independence

►My Podcast http://onfirepodcast.ca/

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Real Estate Rat Pack

Jeff Wybo: https://www.youtube.com/channel/UC4vKsAI2myIczze7pn7bREQ
Graham Stephan: https://www.youtube.com/channel/UCV6KDgJskWaEckne5aPA0aQ
Mat Piche: https://www.youtube.com/channel/UCsUM_ZcpCv7WAL-hmhrkPqw
Hungarian Experiment: https://www.youtube.com/channel/UCYL8hJdhUkfPFopgagkb_DQ

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FIREpreneur: A person who has reached (lean) FIRE and uses this freedom as a springboard to operate a business or organization, taking on no significant risk (due to lean FIRE).
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Matt McKeever is a CPA, CA and Real Estate Entrepreneur in London, Ontario. On this YouTube Channel Matt discusses a variety or real estate and personal finance strategies and tactics. Including: How to BRRRR Real Estate, The Importance of Investing for Cash Flow, How to Reach Financial Independence Retire Early, Safe Withdrawal Rates, Frugality and Reducing Personal Consumption & Embracing Minimalism.  

Matt began investing in real estate at age 25 by purchasing a student rental near Fanshawe College.

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