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How to be an Author Entrepreneur with Joanna Penn and Sukhi Jutla

3,199 views · Published 23 November 2017 · 38:12 · Indexed 30 October 2026

Channel: The Creative Penn · 2017 · Education

http://www.thecreativepenn.com/blueprint

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.

Sukhi Jutla, serial entrepreneur and start-up founder, fin-tech expert, and new author of Escape the Cubicle, interviews Joanna about her book, Business for Authors: How to be an Author Entrepreneur.

In the interview, we discuss:

What does it actually mean to be an author-entrepreneur as opposed to just an author?
Why business is truly creative
The key traits of the author-entrepreneur
Why constant learning and re-starting after failure are so important
How the journey of the first book differs to the view from book 25. The book as employee, not as baby!
Why serving your audience is the key to a business
The book as the ultimate scalable product, the power of intellectual property, and creating value from our brains
The different business models for an author-entrepreneur, including fiction and non-fiction books
The first step to taking your writing from hobby to business
How to balance your time between creation, marketing and building a business
You can find Business for Authors in ebook, print and audiobook format on all major stores. Download your free Successful Author Blueprint at: http://www.TheCreativePenn.com/blueprint

Find Sukhi Jutla at: http://www.SukhiJ.com

You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/

How to be an Author Entrepreneur with Joanna Penn and Sukhi Jutla

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