SO, YOU'VE CREATED AN AWARD-WINNING CAMPAIGN. WHAT NEXT?
280 views · Published 3 June 2014 · 45:28 · Indexed 15 October 2026
Channel: The One Club for Creativity · 2014 · Nonprofits & Activism
Matt Eastwood, Chief Creative Officer of DDB New York explores the agency's work for charitable group, WATERisLIFE, starting with the highly awarded "Hashtag Killer" campaign before talking in greater detail about the more recent "Kenya Bucket List." Matt will also discuss two upcoming projects, "The Drinkable Book" and "The Girl Who Couldn't Cry," while talking about the overall strategic intent, creative execution and the impact the numerous campaigns have had on the WATERisLIFE organization.
