Look Who it Was Random video

'Is technology transforming the art of story telling?' | Sharon Reid | TEDxYork

863 views · Published 20 December 2018 · 16:31 · Indexed 30 September 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

Watch on YouTube

We have always been accustomed to passive storytelling, where we sit and watch entertainment unfold in front of us.  As immersive and interactive technology continues to evolve and inform how we now consume content, how far should we use this technology, and what are the potential consequences?

​ Sharon Reid is Co-owner and Executive Producer at Symbolism Studios, a York-based start up which focuses on immersive and interactive story-telling.  

She is currently in production on a short film in partnership with the BBC and the University of York, entitled ‘What Is Love?’. The film is a first-of-its-kind in the field of interactive and immersive storytelling and uses new technology that will help inform the future direction of online broadcasting.

Sharon Reid is also co-owner of The Imaginarium Studios, the world’s leading performance capture studio, which was responsible for work on some of the biggest productions of recent years, including Star Wars: The Last Jedi, Breathe and the RSC’s new version of The Tempest. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

More from this channel