Ask Zoe Saldana... Cannes Isn't Only for Films
1,410 views · Published 20 May 2014 · 1:26 · Indexed 28 September 2026
Channel: Bloomberg Originals · 2014 · News & Politics
May 20 (Bloomberg) --- With the world's eyes trained on the Cannes Film Festival red carpet, fashion brands line up to showcase their products with stars including Zoe Saldana, Blake Lively, and Jane Fonda. L'Oreal for example has been a sponsor for the past 17 years. It is big investment and provides huge exposure but does it boost sales? Bloomberg's Angus Bennett reports. (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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