Buying green to be seen
1,872 views · Published 23 March 2010 · 2:23 · Indexed 28 September 2026
Channel: University of Minnesota · 2010 · News & Politics
Environmentally friendly products are everywhere one looks. Energy efficient dishwashers, bamboo towels, the paperless Kindle and, of course, the ubiquitous Prius are all around. But why do people buy these green products? Do they care about the environment or is there something else at play? Green purchases are often motivated by status, says Vladas Griskevicius, assistant professor of marketing at the University of Minnesotas Carlson School of Management. People want to be seen as being altruistic. Nothing communicates that better than by buying green products that often cost more and are of lower quality but benefit the environment for everyone.
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