Reimagine Audio: The Psychology of Sound - Pandora Presentation - 2017 Creative Summit
224 views · Published 8 June 2017 · 36:47 · Indexed 4 November 2026
Channel: The One Club for Creativity · 2017 · Nonprofits & Activism
Pandora presents at the 2017 Creative Summit. We’re all familiar with the world of advertising and conscious consumer decisions...but what about the subconscious? From the earbud era and streaming services to voice activation and VR, the power of audio is stronger and more critical than ever-- for advertisers to connect more deeply with consumers, and for creatives to reimagine and literally amplify the rich fundamentals of storytelling. Join three industry experts – all creatives, from the agency, the publisher and the startup — as they discuss innovation and the Audio Renaissance. In an increasingly screen-less world, discover storytelling through the surprising psychology of sound. Speakers: Chris Smith: Brand Creative Group Head Sam Crowther: Creative Development Julie Scelzo: Executive Creative Director Lauren Nagel: Group Creative Director
