Revolution and SMS - History of Mobile in the Philippines

2,960 views · Published 21 November 2012 · 3:21 · Indexed 11 October 2026

Channel: BASIC thinking · 2012 · Science & Technology

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history of mobile in the philippines http://www.mobilegeeks.com In 1995, Short Message Service was introduced as a promotional gimmick but soon became very popular. In 1998, Philippine mobile-service providers launched SMS as part of their services, with initial television marketing campaigns targeting hearing-impaired users. The service was initially free with subscriptions, but Filipinos quickly exploited the feature to communicate for free instead of using voice calls, which they would be charged for. After Telcos caught on to this, they soon started charging for SMS. The current rate across networks is 1 peso per SMS (about US$0.023). Though users were now charged for SMS, it remained very cheap, about one-tenth of the price of a voice call. This low price led to about five million Filipinos owning a cell phone by 2001.

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