x Puma | Drop 3
3,924 views · Published 18 July 2018 · 0:31 · Indexed 25 October 2026
Channel: Shantell Martin · 2018 · Travel & Events
This collection will drop globally July 21st 2018. Thamesmead: The Evolving Identity of a Southeast London Council Estate”. That's the title of an essay I wrote back in 2002. At that time I was trying to use my Art School projects as a tool to try and understand the place I mostly grew up on. In many ways, it was a big fun playground. But I do believe my younger self had a sense of the limitations such an environment can create. It's not cool or fashionable or healthy to grow up in an environment that is full of violence, drugs, poor education, untreated mental illness, and an abundance of unhealthy examples of bad relationships. All this being said, over the years car companies, movie directors and fashion brands flock to such areas to dip into that which they are not or would wish to be. The appropriation of communities and people stuck in poverty still occurs and this has always frustrated me... the glamorization of communities that lack the common human needs to excel in life only helps to perpetuate the problem. When I created this collection with Puma, I knew it had to be shoot there.... because it is a part of MY story and this collection is inspired by London and my childhood. I hope you enjoy this collection as much as I do! Keep it bold, keep it colorful, keep it beautiful #shantellmartin #art #artist #vlog
