Look Who it Was Random video

Why is Social Media Marketing so effective? - Patrick Schwerdtfeger

61 views · Published 17 October 2009 · 0:44 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses social media and why it is cheaper and far more effective to spend marketing dollars on social media platforms than other options.  Driving traffic to a website is difficult and it can be expensive.  Meanwhile, Facebook has over 300 million users already.  It's much cheaper to interact with them on Facebook first and then invite them to your website second.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about effective marketing.  It's a a lot easier to interact with your audience on websites where they are already spending time.  Examples might include Facebook, Twitter, LinkedIn and YouTube.  Then, after demonstrating expertise, providing value and building trust, you can provide a link for them to visit your website or blog and learn more about you.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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