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3 treasures for creativity: Sung-yeon Park at TEDxYonsei

3,618 views · Published 9 February 2010 · 23:33 · Indexed 31 October 2026

Channel: TEDx Talks · 2010 · Howto & Style

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박성연
  박 성연 대표는 인간에 대한 깊은 이해로부터 소비자 내면의 잠재된 욕구를 찾아내고, 그것을 의미 있는 가치로 전환시키는 일을 하고 있다. 눈에 보이지 않는 잠재적 가능성을 현실화하는 것이 혁신이라고 믿는 그녀는 창의, 혁신 전도사라고 할 수 있다. 
  창의와 혁신에 필요한 요소는 적합한 환경, 창의력을 끌어내주는 과정, 그리고 열린 마음으로 생각할 수 있는 사람이다. 이 세가지 요소를 갖출 수 있도록 도와주는 CREVATE의 창의력 트레이닝 프로그램과, 새로운 제품과 서비스의 컨셉을 도출하는 CREVATE의 컨설팅 서비스가 모든 사람을 CREVATE(Create + Innovate) 하게 만들 수 있기를 기대하고 있다. 

Park Sung-Yeon
Sung-yeon Park, the CEO of CREVATE, pursues to transfer potential needs of consumers, found from the deep understanding of humanity, into something more meaningful. Park, a missionary of creativity and innovation, believes that innovation is the process of realizing intangible potential into something.
An appropriate environment, the process of pulling out creativity, and an open-minded person would be important components of creativity and innovation. CRAVATE's creativity training program that aims to change society by helping those in seek of these three factors, and its consulting service that tries to generate new concepts of products and services, are looking forward to cravate (create and innovate) its clients.


About TEDx, x = independently organized event 

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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