Maggs on Media : The rise of rum

141 views · Published 18 June 2018 · 11:21 · Indexed 23 September 2026

Channel: eNCA · 2018 · News & Politics

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Mirroring global trends – the discerning South African drinker is becoming less interested in the ubiquitous megabrands that have monopolised our shelves and bars for so long, and are more likely to try interesting, new offerings with a strong and authentic story.

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