Rainforest Alliance President Tensie Whelan at the Sustainable Brands Conference 2013

4,688 views · Published 7 February 2014 · 14:57 · Indexed 19 October 2026

Channel: Rainforest Alliance · 2014 · Nonprofits & Activism

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Creativity is at the heart of change, according to Rainforest Alliance president Tensie Whelan. She begins her talk with the Rainforest Alliance's Follow the Frog video, which uses humor to show us a misguided way to make a difference and create change. "People want to do the right thing," said Whelan. "All they need is the opportunity."

This talk is from the 2013 Sustainable Brands Conference. To view more videos like this visit http://www.sustainablebrands.com

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