Brand Compatibility
1,558 views · Published 11 September 2018 · 8:15 · Indexed 6 November 2026
Channel: Duke University - The Fuqua School of Business · 2018 · Education
Join us for our latest Fuqua Faculty Conversation as Gavan Fitzsimons, Edward and Rose Donnell Professor, Marketing, presents "Brand Compatibility." In this short video you will learn: - If it matters that you and your partner are brand compatible - How brand compatibility affects your overall happiness - If Grandma's dating advice matters https://events.fuqua.duke.edu/facultyconversations/2018/09/11/gavan-fitzsimons-on-brand-compatibility/
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