Center for Value-Based Insurance Design: U-M history and future directions
1,924 views · Published 13 January 2015 · 3:54 · Indexed 21 September 2026
Channel: Michigan Medicine · 2015 · Nonprofits & Activism
In the 1990s, a multidisciplinary team of researchers at the University of Michigan led by A. Mark Fendrick, M.D., developed a concept to restructure health benefit designs so they better supported the clinical indications for care. The concept, ultimately named Value-Based Insurance Design (V-BID), was intended to increase consumer adherence with recommended care guidelines by aligning consumer out-of-pocket costs with the potential clinical benefit of certain health services and medications. This video briefly describes the history of the V-BID initiative at the University of Michigan, its current status of private and public sector implementation, and its future directions.
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